Who is the right fit for DTC?
1
You want patients to ask your customers for your therapies.
2
You want patients to ask non-customers for your therapies.
Common misconceptions about DTC...
- It takes months to plan and get started prior to launch
- It costs millions of dollars
- It’s only a marketing tool and has nothing to do with sales
Medical device direct-to-consumer advertising doesn't have to be this way.
I need to accelerate patient demandHow does medical device DTC advertising work?
Medical Sales Accelerator's...
Patient Accelerator Program, designed to increase surgeon adoption and create demand.
Internal
Discovery
Discovery
- Analysis of current efforts and state
- Identify ideal customer lifetime value
Barrier
Analysis
Analysis
- Uncover current barriers
- Complete bias interviews (patients)
Asset
Build
Build
- Produce Neuroscience-based ads
- Create sales DTC initiative tools
Sales Team Kickoff
- Deliver "How to Guide"
- Key Market: Review onboarding dashboard
- Co-Market: Review customer kickoff process
Advertising Launch
- Negotiate and place media for optimal response
REVIEW, TRACK, MEASURE, AND OPTIMIZE
- One overall campaign dashboard
- Individual dashboards per advertising market
- Monthly sales team optimization meeting
See how Medical Sales Accelerator’s Patient Accelerator Program is impacting the medical device community
Case Study
How an Early Stage MedTech Company Increased Case Volume by 79% and Generated 6,762 Appointments
I need to accelerate patient demandMost Direct-to-Consumer efforts ignore heuristics and biases.
If you fear wasting money, maybe even millions, on DTC… that’s why. When leveraged effectively, heuristics-driven neuromarketing strategies can be a powerful tool in...
- Driving physician adoption and utilization of medical devices
- Bringing sales and marketing together into a comprehensive plan
- Creating lasting results while optimizing their efforts and maximizing return on investment
Are you a good fit?
Not all companies are ready to begin a DTC campaign.
Download the DTC checklist to see if it could be the right fit for you.
Not connecting the dots between DTC and surgeon adoption of your therapies?
Don’t worry…it’s not the normal way to think about it.
Our approach was developed by combining a deep understanding of direct-to-consumer advertising with that of medical device sales.
I need to accelerate patient demand