Who is the right fit for DTC?
Common misconceptions about DTC...
- It takes months to plan and get started prior to launch
- It costs millions of dollars
- It’s only a marketing tool and has nothing to do with sales
How does medical device DTC advertising work?
Medical Sales Accelerator's...
Patient Accelerator Program, designed to increase surgeon adoption and create demand.
- Analysis of current efforts and state
- Identify ideal customer lifetime value
- Uncover current barriers
- Complete bias interviews (patients)
- Produce Neuroscience-based ads
- Create sales DTC initiative tools
- Deliver "How to Guide"
- Key Market: Review onboarding dashboard
- Co-Market: Review customer kickoff process
- Negotiate and place media for optimal response
REVIEW, TRACK, MEASURE, AND OPTIMIZE
- One overall campaign dashboard
- Individual dashboards per advertising market
- Monthly sales team optimization meeting
How an Early Stage MedTech Company Increased Case Volume by 79% and Generated 6,762 AppointmentsI need to accelerate patient demand
Most Direct-to-Consumer efforts ignore heuristics and biases.
If you fear wasting money, maybe even millions, on DTC… that’s why. When leveraged effectively, heuristics-driven neuromarketing strategies can be a powerful tool in...
- Driving physician adoption and utilization of medical devices
- Bringing sales and marketing together into a comprehensive plan
- Creating lasting results while optimizing their efforts and maximizing return on investment
Not connecting the dots between DTC and surgeon adoption of your therapies?
Our approach was developed by combining a deep understanding of direct-to-consumer advertising with that of medical device sales.I need to accelerate patient demand