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Podcast episode about using market data to create more opportunities

All the Market Data with None of the BS

October 23, 2023
Zed Williamson

Think about it, the company that sells you your deodorant knows more about you than a medical device company. Why does that seem so backwards? But what if we told you there’s a tool available for medical device companies to gain valuable insights about 2.8 million healthcare practitioners?

In this episode, sponsored by TrackableMed, Founder and CEO of Alpha Sophia, Paul-Lukas Hoffschmidt, joins us to share how he’s accelerating product adoption across the industry. We discuss how to use data to create more targeted opportunities, facilitate more meaningful discussions, and separate from crowded ecosystems.

Join us to learn more about:

  • The different types of data and how to get the most out of them
  • Understanding the personalities you’re targeting and being able to craft marketing and sales campaigns around that information
  • A tool that helps you identify high-conversion opportunities before traveling
  • Helping innovators grow faster
  • How client feedback can act as a community to promote success


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