Find us on your favorite podcast platform!
Podcast episode about changing times in MedTech with Eric Anderson

Change with the Times or Get Left Behind with Eric Anderson

February 6, 2023
Zed Williamson

Sponsored by TrackableMed

The Medical Device and MedTech world is changing, and not everyone is ready to change with it. But for those who see this and want to jump on board, it can be a challenge to navigate. So how do you adopt new strategies to stay ahead of the shift? Eric Anderson believes technology, specifically social media, is a key factor.

In this week’s episode, sponsored by TrackableMed, Eric joins us to talk about the evolution of relationships in sales and how platforms likeLinkedIn are not just important, but mission critical. We also discuss the power of building a personal brand, how social media really does supercharge in-person interactions, and strategies to help medical device professionals effectively change with the times.


In this episode we also talk about: 

  • The power of personalized content
  • The changes on the service side of MedTech
  • Why we're waiting for innovation in MedTech and what to do about it
  • Social media as a valuable tool for building relationships and attracting leads
  • The impact talent from other industries could have


Get top advice delivered right to your inbox or mobile phone

Join the Medical Sales Accelerator List! We'll send you an email and/or text each week with a direct link to the newest episode, along with exclusive resources, proven tips, and industry updates!

Resources from this Episode:

Resources from this episode: 

Have you gotten a copy of our free book?

If you're looking for an easy-to-read summary of the top takeaways and advice from podcast guests, you're in luck. Simply request a copy of our free book and we'll send it right to you.

Yes, I'd like a copy!

Social Media: 

The Medical Sales Accelerator Podcast