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A Urologist's Advice to MedTech

Encore Episode: A Urologist's Advice to MedTech (Be Intentional, Steward Your Brand, and Enhance Workflows)

May 16, 2022
Clark Wiederhold

We're going back to the archives again—this time, for some constructive criticism from a top urologic surgeon. Would someone like Dr. Jamin Brahmbhatt see you as a competent partner... or a pestering distraction?

The distinction is earned, and Dr. Brahmbhatt doesn't give an inch to amateurism. Join us as he discusses the importance of first learning (then enhancing) an office’s workflow, who really makes key decisions in a practice, and why your poker face isn’t as impenetrable as you think.

In this episode, you'll learn: 

  • Why talking crap about competitors tanks your credibility
  • How to get your foot in the door by owning the small things
  • Why docs won’t trust you if you don’t put brand image before quotas 
  • Basics doctors expect you to know about the way they practice medicine

Plus, Dr. Brahmbhatt’s explains his annoyance with some reps’ unauthorized name-dropping habit.


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