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Podcast episode about sales coaching

Encore: Nothing Elevates Performance More Than Great Coaching

December 11, 2023
Zed Williamson

One of the first interviews we ever recorded remains relevant to sales leaders everywhere. Bill Eckstrom is a renowned keynote speaker, founder and CEO of EcSell Institute, and author of The Coaching Effect. He’s not just passionate about growth, he’s obsessed with it.

In this episode, sponsored by Alpha Sophia, Bill joins us to discuss metric-based performance coaching and growth, strategies to supercharge your sales development, and how to understand, measure, and elevate the impact of your coaching. We also dig into the significance of cultural forces, social forces, and physical forces—and how the environments they create should influence our coaching styles.

In this episode, you’ll learn:

  • About the concept of “growth rings” and how they create environments that promote or hinder growth
  • The four coaching activities that always pay off and help your team reach peak performance
  • How to effectively split your coaching between high and low achievers
  • Why different types of MedTech sales reps and leaders should all have their own definition of a “growth mindset”


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