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Podcast episode about the biggest mistakes companies make and where breakthroughs can occur.

From Crossing the Chasm to Zone to Win with Geoffrey Moore


Sponsored by TrackableMed

As a startup with disruptive tech…your enemies are on the outside. But what happens if you are an established enterprise…your battles are within. Too many enterprises end up losing momentum by running the wrong playbook at the wrong time.

In this week’s episode, sponsored by TrackableMed, we had the opportunity to speak with author, speaker, and advisor Geoffrey Moore about his experience working with startup companies and established tech enterprises. He discusses topics from two of his books, “Crossing the Chasm” and “Zone to Win,” and highlights some of the biggest mistakes companies make and where breakthroughs can occur. We also explore the importance of balance within an enterprise, how to counter existential threats against your business, and the true value of momentum.

Join us to learn more about:

  • Metrics for success in each of the 4 zones
  • How to effectively move from the incubation zone to the transformation zone
  • Challenges to overcome in the transformation zone
  • Common mistakes iconic tech companies made before their downfall
  • The role of acquisition in scaled transformation


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