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Podcast episode about medical sales vs running a medical organization

From Medical Sales to CEO of National Breathe Free Sinus & Allergy Centers

June 19, 2023
Zed Williamson

Sponsored by TrackableMed

Is it possible to check all the boxes when it comes to delivering value? Patients value treatment and the overall experience, doctors value time and productivity, and office managers value organization and minimal disruptions. It can be a tall order.

Matt Ghanem, Co-Founder and CEO of National Breathe Free Sinus & Allergy Centers, joins us on this episode, sponsored by TrackableMed, to share how he transitioned from medical sales to building a platform of practices across the country. We discuss how his perspective has changed since his days in sales, lessons he’s learned along the way, and why their mission is about helping more than just the patients, but every person involved.

Tune in for more on:

  • Discovering and overcoming complexities of insurance in healthcare
  • Different ways of creating true value
  • How to bring emotional intelligence to sales
  • Grounding principles that help drive a successful organization
  • What he’s learned in growing multiple practices


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