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Podcast episode about raising awareness in medical device

Landing New Cases: The Missing Link for Medical Device

August 14, 2023
Zed Williamson

Sponsored by TrackableMed

It’s no secret, there are a few things missing from the field of medical device. But how do we bridge the gap and connect all the items that sales reps deal with on a day-to-day basis? It starts by building awareness.

Erik Trattler, Director of Business Development at TrackableMed, joins us on this week’s episode to talk about what it takes to effectively raise awareness for all parties involved. We also explore the long-term benefits of an efficient marketing effort, how to ease the frustration that many surgeons are struggling with, and what it really means to add value.

Tune in for more on:

  • Why social media efforts are useless if you have the wrong message
  • The many different facets that can assist surgeons to treat more patients
  • Staggering statistics around ROI
  • Understanding your clientele on a human level
  • The extra tools you need to grow your practice


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