Social Audio: How platforms like Clubhouse Are Taking MedTech by Storm
A rare neuromuscular diagnosis almost caused Henry Peck his sight. But a state-of-the-art surgery changed the trajectory of his life, and his vision for the industry has never been more clear. An engineer-turned-marketer, Henry Peck followed his analytical instincts to the forefront of the social audio movement where he currently leads the MedTech Club, an online healthcare community of 50,000+ members and followers on the popular social audio platform Clubhouse. In his “day job”, he is also the product marketing manager at Altoida, a digital health startup building the future of brain health. In this interview, we talk to Henry about his unique patient journey, background in emerging healthcare technologies, and how to create authentic engagement and industry influence via social audio platforms.
In this episode, you’ll learn:
- What Clubhouse is, and why Henry launched the MedTechClub
- How med tech professionals can leverage the power of the social audio movement
- Insights on the increasingly symbiotic role of medical sales and marketing
- How relationships are changing due to the online environment and the importance of sharing your perspective and expertise in conversations