Credibility isn’t what you think it is — it’s not what you believe, it’s what your customers and colleagues experience. And in today’s high-stakes MedTech environment, skipping the small details or ignoring key feedback can quietly erode trust, stall deals, and block innovation.

In this episode, sponsored by Physician Growth Accelerator, we talk with Bill Facteau, President and CEO of Earlens, about how credibility shapes every level of success, from individual sales calls to boardroom pivots. Bill shares lessons from leading multiple MedTech startups, why great products still fail without the right strategy, and how Earlens’ creation of Virsono Hearing Centers offers a new model for delivering better hearing care.

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What we discuss in the episode:

• Why credibility depends on how others perceive you, not how you see yourself
• The overlooked role of preparation and discipline in winning (or losing) sales trust
• How feedback loops between sales and leadership drive better pivots and strategies
• Why even world-class MedTech products fail without the right business model and market fit
• Lessons from Earlens’ creation of Virsono Hearing Centers and how they reshaped hearing care delivery

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