Find us on your favorite podcast platform!
Resetting Your Mindset for 2022

Resetting Your Mindset for 2022: What Every Rep Should Know

December 27, 2021
Zed Williamson

It’s high time you let yourself suck at something new—in fact, it could be the best thing you do for your MedTech career in 2022.

You’re probably familiar with the concept of fixed vs. growth mindsets as outlined in psychologist Carol Dweck’s landmark book “Mindset.” But mere surface knowledge of the daily tips, tricks, and techniques she popularized won’t revolutionize your career.

In this special book review episode, we explain why most MedTech reps manage a growth mindset in some areas but fall into a fixed mindset where it really counts. Discover the problem with “problem territories,” why pointing fingers at marketing doesn’t make you a better sales rep, and how to combat your customers’ fixed mindsets.  

In this episode, you’ll learn:

  • Why being your hardest critic causes you to miss more opportunities
  • How to acknowledge failure in a healthier, more constructive way
  • The reason we often seek comfort in our own faulty assumptions in social situations
  • Practical steps for replacing self-deprecation with constructive questioning
  • Why “smart” kids often grow up to be risk-averse adults 

Plus, we discuss the value of adopting what works—and discarding what doesn’t—from the mindsets of colleagues and competitors.


Get top advice delivered right to your inbox or mobile phone

Join the Medical Sales Accelerator List! We'll send you an email and/or text each week with a direct link to the newest episode, along with exclusive resources, proven tips, and industry updates!

Resources from this episode:

Have you gotten a copy of our free book?

If you're looking for an easy-to-read summary of the top takeaways and advice from podcast guests, you're in luck. Simply request a copy of our free book and we'll send it right to you.

Yes, I'd like a copy!

Social Media

The Medical Sales Accelerator Podcast