Podcasts

Find us on your favorite podcast platform!
Podcast episode about listening as a sales rep

The Art of the Question: What MedTech Sales Can Learn from Listening

Episode:
180
September 2, 2024
|
Zed Williamson

Mastering the art of conversation isn’t all about talking – it’s about truly listening. So how can you train your team to prioritize meaningful dialogue over unappealing monologues? Mike Esterday and Derek Roberts, co-authors of "Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance" join us to explore the depths of sales conversations.

In this week’s episode, sponsored by Alpha Sophia, Mike & Derek share compelling insights into the necessity of asking the right questions and truly listening to understand customers’ needs. We also discuss how modern sales techniques must pivot from talking at customers to engaging with them, using strategic questions to foster genuine connections and uncover real needs.

What we discuss in the episode:

  • How AI and digital tools impact the evolution of sales
  • The role of sales as more than just a conveyor of information, but as a critical thinker who provides value
  • The power of active listening and thoughtful questioning
  • Tactics to enhance your sales approach
  • The profound impact of human skills in an increasingly automated world

______________

Get top advice delivered right to your inbox or mobile phone

Join the Medical Sales Accelerator List! We'll send you an email and/or text each week with a direct link to the newest episode, along with exclusive resources, proven tips, and industry updates!

Resources From This Episode:

Have you gotten a copy of our free book?

If you're looking for an easy-to-read summary of the top takeaways and advice from podcast guests, you're in luck. Simply request a copy of our free book and we'll send it right to you.

Yes, I'd like a copy!

 Social Media:

The Medical Sales Accelerator Podcast