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Podcast episode about digital marketing in MedTech

Unlocking Growth: The Digital Marketing Revolution in MedTech

January 29, 2024
Zed Williamson

Artificial intelligence has been around much longer than people realize. However, as early adoption meets mass adoption, why is the medical device industry still hesitant here? Perhaps the industry requires an outsider’s perspective to revolutionize how we operate.

In this week’s episode, sponsored by Alpha Sophia, cofounder and CEO of Cite Medical Solutions, Ethan Drower, joins us to share his journey from software engineering to addressing regulatory issues in the device world. We also talk about the untapped opportunities for AI in improving sales effectiveness, the industry's reluctance to embrace new technologies, and the challenges faced by both large and small medical device companies.

What we discuss in the episode:

  • The tendency to resist the adoption of new tech innovation in the industry
  • The need for innovation in compliance, sales, and marketing strategies
  • Opportunities for AI to help improve sales effectiveness
  • Effective sales strategies through practiced empathy
  • Changing expectations around AI


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