Even the most driven professionals can find themselves stuck working harder but not moving forward. The culprit? Not market conditions, not product fit, but what bestselling author and executive coach Dr. Noah St. John calls head trash.

In this episode, sponsored by Physician Growth Accelerator, Dr. St. John joins Zed Williamson to explore how subconscious limitations cap performance, even for top MedTech reps and leaders. With a track record of helping clients add over $3 billion in revenue, he reveals why traditional goal-setting isn’t enough, how to identify the “yeah buts” that sabotage progress, and how to replace time-wasting habits with high-leverage actions.

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What we discuss in the episode:

• Why head trash is more than negative thinking—it’s any limitation keeping you stuck.
• The hidden cost of doing $10/hour work as a $10K/hour performer
• Why humans avoid pain more than they pursue pleasure
• Real-world case studies where removing head trash unlocked exponential growth
• How MedTech professionals can recognize and address limitations in themselves and their customers
• Why a system-driven approach to success outperforms personality-driven motivation

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