Ever had to wait five days for a test result, only for it to reveal that (shocker) you need further testing? It didn’t take two years of COVID to see that diagnostics was ripe for disruption.

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Patients want on-site testing and OTC kits, and large market forces—namely Amazon and Wal-Mart—are now pushing the industry in that direction. Jeremy Stackawitz is the CEO of Senzo, a company helping reshape the industry with modern diagnostic systems that are fast, accurate, and mobile. Join us as he discusses toaster-sized devices capable of running a wide variety of tests, the catch 22 of growing antibiotic resistance, the race to establish brand recognition among consumers, and more.

In this episode, you’ll learn:

• How sluggish diagnostic processes negatively impact outcomes
• Why the barrier to entry is so high for this industry
• How greater patient-provider participation strengthens the placebo effect
• The key messaging that most diagnostics companies are missing right now

Plus, we explore the tricky business of “miniaturizing” everything while maximizing performance.

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