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How to Spark Demand, Erase Fear, and Connect with Patients on a Human Level.

How to Spark Demand, Erase Fear, and Connect with Patients on a Human Level

June 14, 2021
Clark Wiederhold

Well, well, well… how the tables have turned!

We spend a lot of time behind the microphone, interviewing guests from all areas of MedTech. But recently, we were invited onto the Project MedTech podcast, hosted by one of our previous guests, Duane Mancini.

In addition to being a well-respected thought leader, Duane serves as the Business Development Director at Covance. In this weeks’ episode, you’ll hear our guest interview with Duane where we talk about the evolution of selling medical technology (and why it's time to stop chasing and start building), offer advice for building your commercial team, highlight pitfalls to watch out for, and more.

We’re always eager to collaborate with other knowledge-sharing advocates like Duane to enrich the MedTech space. We hope you enjoy this fun example of when worlds collide.

In this episode, you’ll learn:

  • Tips for achieving regional market access
  • The value of using scripts based on proven neuroscience principles
  • How to reframe your business around the concept of patient empowerment
  • Why an alarming number of patients aren’t aware of new life-changing therapies

Plus, we explore why taking ownership of patient flow is no longer optional for providers seeking growth in 2021.


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