Find us on your favorite podcast platform!
The death of traditional MedTech sales and what's next.

The Death of Traditional MedTech Sales and What’s Next: Part 1 with Omar Khateeb

January 4, 2021
Zed Williamson

Omar Khateeb is a marketing leader in the Silicon Valley, currently the Director of Growth at Potrero Medical.

He’s well-known for his strategies using consumer psychology and neuroscience across various digital mediums to guide healthcare companies in adapting to newly connected markets.

In the first of a two-part episode, Omar challenges MedTech leaders to get out of their comfort zones and embrace the digital age to revolutionize customer interactions.

In this episode, you’ll learn:

  • How to create a digital version of yourself that will help you drive sales 24/7/365
  • A proven, step-by-step process for developing an online relationship with physicians
  • Where and how to effectively engage with physicians on social media
  • How to use social media to create a phycological bias of developing reciprocity with your prospects
  • Why we’re thinking about sales goals the wrong way, and should instead focus on “systems” of habits and activity

Plus, we discuss why customer acquisition cost (CAC) is becoming more important in MedTech sales, and tell you ways to drastically lower that cost by building relationships online instead of always chasing the sale.  


Get top advice delivered right to your inbox or mobile phone

Join the Medical Sales Accelerator List! We'll send you an email and/or text each week with a direct link to the newest episode, along with exclusive resources, proven tips, and industry updates!

Resources from the show:

Have you gotten a copy of our free book?

If you're looking for an easy-to-read summary of the top takeaways and advice from podcast guests, you're in luck. Simply request a copy of our free book and we'll send it right to you.

Yes, I'd like a copy!

Social Media:

The Medical Sales Accelerator Podcast