Paving the Pathway to Commercialization: Advice for MedTech Startups
Let’s talk about the science behind medical device commercialization!
A chemist by training, Duane Mancini is currently the Business Development Director at Covance and has worked for many years with med device startups to help them develop get-to-market strategies.
Host of the Project MedTech podcast, he joins us in this episode to give us a detailed breakdown of every step in the commercialization pathway — from regulatory to reimbursement, clinical, and more.
In this episode, you’ll learn:
- The ideal pathway to commercialization for a medical device product
- Common pitfalls that affect downstream commercialization
- Why it's essential to think about your reimbursement strategy early
- What your sales team needs to actually win market share (and how to drive your team's success)
Plus, we break down fractionalizing, and why it’s the best way to begin structuring a medical device startup company.
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