Encore: The Leader’s Guide for Resetting Your Mindset for 2023
We all operate in two types of mindsets: fixed vs growth, as outlined in psychologist Carol Dweck’s landmark book “Mindset.” With the new year on the horizon, there’s no better time to revisit the issue with “problem territories,” and reset your mindset!
Intensity in Your Why: How Barricaid is Channeling Their Impact for Growth
Could you find more success by focusing on 10% of your potential market? Robert Spomer, VP of sales at Intrinsic Therapeutics, says yes by channeling impact through the right surgeons, even if that means limiting where your resources go.
Market agitation techniques and resources with Aryn Peled
With her experience as a nurse, Aryn provides a unique perspective as she transitioned to medical device to sales, and then to device marketing. This episode hits on market agitation and how medical device professionals can work smarter, and dive into valuable tactics to find the right customers.
Mental tricks to avoid conflict on Thanksgiving weekend
Painful attacks swarm our minds, and that can be especially true in the chaos of holiday travel. As we prepare for the long weekend among family and friends, it’s easy to become riddled with negativity bias delivered to us by the autopilot brain.
How silos impact innovation and the generation of new ideas
New ideas are the lifeblood of innovation. But too often ideas get stuck in silos. As a result, we get absorbed by tunnel vision that prevents us from exchanging ideas, feeding our curiosity, and accepting our failures.
Leading with Personal Conviction featuring BioTissue’s VP of Marketing
What if the impact of your company’s work was so contagious, you could sense it in every conversation? Tiffany Matthews, VP of Marketing for BioTissue says their shared conviction and values are simply one of the things that makes that possible.
Hacking Human Behavior: Why Med Device Marketing Needs to Change
Every human has the same problem – regardless of how progressive our world is, our brain still processes life through the lens of survival. And this means we encounter hundreds of biases every day that impact not only our own behavior, but the behavior and actions of our customers.
Why hard work isn’t enough and what leaders need to do instead
Working hard is essential for success. But it’s not a long-term solution for your leadership credibility. In fact, you may need to “unlearn”some behaviors and beliefs that got you to where you are today. Leadership coach and author Jeff Shannon digs deep into these very topics in his book:“Hard Work is Not Enough.”
Physician-turned Entrepreneur: The recipe for rescuing healthcare
Why do so few medical professionals start companies to address the problems that bother them in the industry? Learn why ability and know-how isn't the key thing holding physicians back, and how they can shift into the entrepreneur seat.
How to Expand Your Influence and Attract Opportunities with Johnny Caffaro
If you’re scared to begin building your presence on LinkedIn, you’re not alone. In this episode, Johnny shares how he's leveraged his personal brand, expertise, and industry presence to open doors, close deals, and more.
Tips and techniques to avoid the default “No” in sales
Trying to gain access to a medical office or surgeon? Chances are, you may be going at it all wrong. In this episode, we learn how Jessica Zampedri, a consultant for orthopedic and spine surgeons, is approaching the challenge of access and how she’s building net new relationships in strategic ways.
Breaking Down Silos in MedTech with Dr. Jawad Ali
What if every MedTech founder could get direct access to a group of physicians to ask questions, overcome obstacles, make connections, and help get their technology and therapies to market? Actually, what you’d get is someone like Dr. Jawad Ali!
Inside the Investor’s Mind with Joseph Mocanu
Wanting to make waves in the ocean of HealthTech? Learn about the criteria and paradigms investors like Joseph Mocanu, Managing use to evaluate opportunities. Discover what separates good pitches from the bad, and why he subscribes to a core mantra about measurement.
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