Fixing Healthcare from the Trenches with Dr. Alejandro Badia
Change becomes possible when messages are delivered from the trenches. Widespread knowledge of issues within an industry doesn’t mean they’re going to be addressed unless the ones directly observing what’s taking place can bring awareness to the public eye. Dr. Alejandro Badia, founder of OrthoNOW and Badia Hand to Shoulder Center and orthopedic hand surgeon, is using his voice to proactively disrupt the industry.
Neurosurgeon Dr. Betsy Grunch Helps You Level Up Your Conversational Finesse
You could be the smartest rep in the room capable of doing a case by yourself, but it doesn’t mean jack if you can’t effectively communicate with your customers. Do you know for certain whether they’re perceiving your behavior as trustworthy… or cringeworthy? Board-certified neurosurgeon Dr. Betsy Grunch dishes what her peers really think about common MedTech approaches, the tendency of providers to pick a lane and stay in it, and practical insights for how you can plant the seeds of behavior change.
Case Study: How Market Agitation Can Yield Instant Results
What if the market for your solution is a million times larger than you think it is? And one simple message could trigger an avalanche of new demand… In this episode, Corey Oldenhuis, one of our behind-the-scenes producers, joins us as a guest host to help break down a recent orthopaedic advertising program that generated dozens of appointments in a matter of days. Learn what they did, the role of empathy in driving key outcomes, and how to agitate the market through patient education.
How to Spark Demand, Erase Fear, and Connect with Patients on a Human Level
Let’s talk MedTech with a twist, shall we? We spend a lot of time behind the microphone, interviewing guests from all areas of MedTech. But recently, we were invited onto the Project MedTech podcast hosted by one of our previous guests, Duane Mancini, the Business Development Director at Covance. In this interview, we break down the evolution of selling medical technology, share advice for building your commercial team, and highlight the biggest pitfalls to watch out for in our industry.
How to Influence Shared Decision Making in the Exam Room
An educated patient is a motivated patient. They want to understand their pathway and be a part of shared decision making. In this episode, Jason Elmore, Sr. Manager of Sales and Training Development at NeoTract, will tell you why becoming an integral part of the clinical pathway is the golden ticket to MedTech sales.
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