Fixing Healthcare from the Trenches with Dr. Alejandro Badia
Change becomes possible when messages are delivered from the trenches. Widespread knowledge of issues within an industry doesn’t mean they’re going to be addressed unless the ones directly observing what’s taking place can bring awareness to the public eye. Dr. Alejandro Badia, founder of OrthoNOW and Badia Hand to Shoulder Center and orthopedic hand surgeon, is using his voice to proactively disrupt the industry.
Scaling Access to Connections with David Moser
Can we bring a door-to-door approach to the modern age? Building a relationship with office staff and learning how to navigate their space is still important, but we need to take our approach to the digital world. And instead of talking to a few people in the office, you can reach an infinite audience depending on what you do for yourself online.
Change with the Times or Get Left Behind with Eric Anderson
The Medical Device and MedTech world is changing, and not everyone is ready to change with it. But for those who see this and want to jump on board, it can be a challenge to navigate. So how do you adopt new strategies to stay ahead of the shift? Eric Anderson believes technology, specifically social media, is a key factor.
Stupid Things the MedTech Industry Does with Omar Khateeb
Still stalking physicians in hospital cafeterias? Does your company applaud you for being asked to leave? If so, take a step back and a glimpse forward. You’re not doing yourself any favors. Success in medical device sales needs something radically different these days.
How to Expand Your Influence and Attract Opportunities with Johnny Caffaro
If you’re scared to begin building your presence on LinkedIn, you’re not alone. In this episode, Johnny shares how he's leveraged his personal brand, expertise, and industry presence to open doors, close deals, and more.
Neurosurgeon Dr. Betsy Grunch Helps You Level Up Your Conversational Finesse
You could be the smartest rep in the room capable of doing a case by yourself, but it doesn’t mean jack if you can’t effectively communicate with your customers. Do you know for certain whether they’re perceiving your behavior as trustworthy… or cringeworthy? Board-certified neurosurgeon Dr. Betsy Grunch dishes what her peers really think about common MedTech approaches, the tendency of providers to pick a lane and stay in it, and practical insights for how you can plant the seeds of behavior change.
Lessons Learned in Driving Patient Engagement from TikTok Doctor Inna Husain
When you hear ‘viral on social media,’ you probably imagine some random nugget of time-tanking brain candy. But what if that content was a board-certified medical professional addressing real patient pain points in a fun, authentic way? Join us as we chat with Dr. Inna Husain, a Northwestern- and Harvard-trained ENT with a fellowship in laryngology whose pioneering use of platforms like TikTok is making waves in the medical field. In this episode, you’ll learn the do’s, don’ts, and surprising capabilities of social media as a means of patient engagement.
Social Audio: How platforms like Clubhouse Are Taking MedTech by Storm
Is our physical voice the key to curating deeper relationships online? On the social audio platform Clubhouse, engineer-turned-marketer has already built a 50,000+ community called the MedTech Club. In this interview, we talk to Henry about his unique patient journey, background in emerging healthcare technologies, and passion for creating authentic engagement via social audio platforms.
Proven Tips for Breaking into New Territories and Developing Net New Accounts
Jay Pendleton is the Director, Strategy and Talent for Medtronic Cranial & Spinal Technologies (CST). With more than a decade of experience in medical device sales, Jay digs into his innate ability to open doors with new clients, sharing tips and insights for reps to get past gatekeepers, develop new relationships, and break into new territories.
The Death of Traditional MedTech Sales and What’s Next: Part 2 with Omar Khateeb
Listen and learn why digital is absolutely the new channel of influence in MedTech sales, and get proven, real-world best practices to help you connect with prospects in ways you never thought possible.
The Death of Traditional MedTech Sales and What’s Next: Part 1 with Omar Khateeb
In the first of a two-part episode, Omar Khateeb, a marketing leader in the Silicon Valley and the Director of Growth at Potrero Medical, challenges the MedTech sales industry to get out of its comfort zone and embrace the digital age to revolutionize customer interactions.
The Lightning Round: Top Takeaways from the Last 10 Episodes
Get the best of the MedTech industry insights in this action-packed episode If you’re looking to get into The Medical Sales Accelerator Podcast but not sure where to start, this “best-of” compilation will get you up to speed with the first 10 episodes.
How to Use LinkedIn and Twitter to Crush Your MedTech Sales
Find out how David Moser, an accomplished sales professional with more than a decade of experience in the medical space truly embraced the concept of social selling and found tremendous success in what’s sure to become an increasingly virtual world.
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