From Idea to Asset: How Patents Propel Medical Device Startups
The long and tedious patent process has become an outdated source of delay for innovators across the globe. With today’s technology, you can protect your innovations faster than ever. So when should you pursue a patent? And how can startups thrive in this rapidly evolving space?
The Black Hole Beyond The Health Clinic: Helping Patients Take Better Care of Themselves
Patients enter a black hole as soon as they leave their physician’s office. They’re expected to keep up with intense regimens and care for themselves as their doctors do. Unfortunately, this often leads to unnecessary medication errors, inaccurate data, and potentially harmful dosage increases. But what if there was a way to support patients beyond the clinic?
Helping Physicians Get Their Time Back with DocBuddy
Physicians across the country continue to trudge through the difficulties of documentation. Most are still using legacy software that requires excessive time and effort. What if you could streamline the workflow and save dozens of hours along the way?
All the Market Data with None of the BS
Think about it, the company that sells you your deodorant knows more about you than a medical device company. Why does that seem so backwards? But what if we told you there’s a tool available for medical device companies to gain valuable insights about 2.8 million healthcare practitioners?
Creating a Competitive Advantage by Addressing the Little Things
How many tests does it take to get product approval? The world may never know. But if you’re not consulting your human factors team until the last minute, you may be creating unnecessary roadblocks. And sometimes those roadblocks are hiding in plain sight.
Putting a Stop to Wasted Resources: How Virtual Reality can Transform Physician Education
In a world of artificial intelligence and virtual reality, why does MedTech remain 5 years behind other industries when it comes to modern solutions? Part of the problem is accessibility. Sales reps are constantly traveling cross-country to meet with surgeons they may never hear from again. But what if there was a way to meet with more surgeons without wasting so many resources?
Mission to Zero: Eliminating Misdiagnosis of Sepsis with Greg Bullington
Did you know that sepsis is the leading cause of death, costs, and readmissions in hospitals nationwide? Additionally, the standard of care blood tests used to diagnose the infection in an average hospital is wrong 40% of the time. So, what’s being done to address this concerning data in the healthcare system?
Changing Cancer Detection and Treatment with Augmentative Intelligence
Doctors dedicate their lives to the health of others, making difficult decisions, and initiating tough conversations. Still, doctors are human and mistakes can happen. But what if they had a tool to help them review more data, scans, etc, prioritize patients, and get ahead of anomalies?
On the Tech Frontier with Dr. Garrett Pohlman: Takeaways from the American Urological Association Annual Meeting
Go behind the scenes of the American Urological Association Annual Meeting and discover why some physicians choose to embrace new technology and dive head first into learning despite their peers’ reluctance to change.
Making it Easier for Physicians to Adopt New Technology with Dr. Keith Matheny
Many physicians lack training and understanding of how to bring products to market. Similarly, many engineers and MBAs have no idea what it’s like to be a physician. It’s no wonder medical innovation encounters roadblocks. Dr. Keith Matheny, Vanderbilt-trained Otolaryngologist in community practice in North Dallas, emphasizing Rhinology & Sleep in adults and children, lives on both sides of this equation. In his work as Founder/Chairman/CEO of US ENT Partners and CO-Founder of Sleep Vigil, Dr. Matheny has learned to embody the collaboration and feedback necessary to launch and grow medical device companies while serving as a specialty provider.
Fixing Healthcare from the Trenches with Dr. Alejandro Badia
Change becomes possible when messages are delivered from the trenches. Widespread knowledge of issues within an industry doesn’t mean they’re going to be addressed unless the ones directly observing what’s taking place can bring awareness to the public eye. Dr. Alejandro Badia, founder of OrthoNOW and Badia Hand to Shoulder Center and orthopedic hand surgeon, is using his voice to proactively disrupt the industry.
Identifying Innovation Killing Ideas in MedTech
Imagine if the entertainment industry never took a disruptive leap to completely redesign tech products. Television sets would weigh 600 pounds and you’d get maybe 20 channels. Now pivot to medical devices. Most infusion pumps in the market today were designed in the 1980s and were successful.
Change with the Times or Get Left Behind with Eric Anderson
The Medical Device and MedTech world is changing, and not everyone is ready to change with it. But for those who see this and want to jump on board, it can be a challenge to navigate. So how do you adopt new strategies to stay ahead of the shift? Eric Anderson believes technology, specifically social media, is a key factor.
Buying From Your Company is Harder Than You Think
In a world of instant gratification, why is it so difficult to get in touch with your local medical device representative? RepSource founder Cheryl Halbert joins us to talk about the genesis of the virtual sales roster, making it easier to connect with local medical device sales representatives.
Leading with Personal Conviction featuring BioTissue’s VP of Marketing
What if the impact of your company’s work was so contagious, you could sense it in every conversation? Tiffany Matthews, VP of Marketing for BioTissue says their shared conviction and values are simply one of the things that makes that possible.
Physician-turned Entrepreneur: The recipe for rescuing healthcare
Why do so few medical professionals start companies to address the problems that bother them in the industry? Learn why ability and know-how isn't the key thing holding physicians back, and how they can shift into the entrepreneur seat.
Breaking Down Silos in MedTech with Dr. Jawad Ali
What if every MedTech founder could get direct access to a group of physicians to ask questions, overcome obstacles, make connections, and help get their technology and therapies to market? Actually, what you’d get is someone like Dr. Jawad Ali!
Inside the Investor’s Mind with Joseph Mocanu
Wanting to make waves in the ocean of HealthTech? Learn about the criteria and paradigms investors like Joseph Mocanu, Managing use to evaluate opportunities. Discover what separates good pitches from the bad, and why he subscribes to a core mantra about measurement.
Who's Going to Tell Docs Old-Fashioned Spine Procedures Are Dead?
"Old-fashioned spine surgery is dead—it just hasn't been told yet." World-renown expert in minimally invasive spinal surgery Dr. Hamid Abassi explains why spine is 30 years behind other medical disciplines when it comes to innovation and transformation, and what MedTech can do to help change that.
Building a Sales System and Becoming “Bulletproof” on the MedTech Battlefield
U.S. Marines will tell you that systems—not processes—save lives on the battlefield, but what’s behind the key distinction there? We’re joined by Shawn Rhodes, former war correspondent and author of “Bulletproof Selling,” to discuss where sales processes break down and how MedTech reps can improve their pipelines with a more systematic approach to business. In this episode, you’ll learn how to systematize your team’s wisdom, teach your customers “how to buy,” and more
Lessons From A Rep Who’s Created More Than 1,000 Video Sales Emails
What can you learn by creating and sending thousands of 1-to-1 sales videos? A LOT. In this episode, we interview Thomas Buchanan, Account Executive at Modus, who has been leveraging video sales calls since 2017. Learn how he extends his influence in his prospect’s organizations and closes high dollar deals. Plus, tap into actionable advice for account execs and sales reps at all levels.