Short-Term Pain, Long-Term Gain: The Bold Pursuit of the Brokerage Model
If you’re dissatisfied in the MedTech industry, you have two choices: grin and bear the BS, or take the risk of striking out on your own. Stu Brandon, change agent for ASCdx, chose short-term pain for long-term gain when he decided to become a medical device broker. Once restricted in who he could do business with, Stu has enjoyed freedom in the brokerage model—but does he recommend it for every rep? In this interview, we talk about the limitations of direct selling roles at large companies, which personality traits best fit the brokerage model, and how to crack open fear to find opportunity.