Physician-turned Entrepreneur: The recipe for rescuing healthcare
Why do so few medical professionals start companies to address the problems that bother them in the industry? Learn why ability and know-how isn't the key thing holding physicians back, and how they can shift into the entrepreneur seat.
Who's Going to Tell Docs Old-Fashioned Spine Procedures Are Dead?
"Old-fashioned spine surgery is dead—it just hasn't been told yet." World-renown expert in minimally invasive spinal surgery Dr. Hamid Abassi explains why spine is 30 years behind other medical disciplines when it comes to innovation and transformation, and what MedTech can do to help change that.
Lessons Learned in Driving Patient Engagement from TikTok Doctor Inna Husain
When you hear ‘viral on social media,’ you probably imagine some random nugget of time-tanking brain candy. But what if that content was a board-certified medical professional addressing real patient pain points in a fun, authentic way? Join us as we chat with Dr. Inna Husain, a Northwestern- and Harvard-trained ENT with a fellowship in laryngology whose pioneering use of platforms like TikTok is making waves in the medical field. In this episode, you’ll learn the do’s, don’ts, and surprising capabilities of social media as a means of patient engagement.
Physician Education: A Changing Landscape
The golden age of clinician-to-clinician learning is dawning, and the savviest MedTech reps are already capitalizing on it. We sat down with Dr. Brian Cohen, anesthesiologist and the co-founder and COO of CMEfy, a co-learning platform that incentivizes clinician collaboration. In this episode, you’ll hear how these tools are giving docs the keys to drive their continuing medical education and helping medical thought leaders monetize their insights.
Showing Physician Partners What’s Possible with Better Banking
Your customer expects innovative, consultative solutions from MedTech— so why do they settle for archaic and arbitrary banking practices? We sat down with Michael Jerkins, MD, M.Ed, to learn how his "bank built for doctors, by doctors" does things differently. Join us as we discuss the financial stresses of transitioning from med school to residency and beyond, options that can help junior partners buy into a practice, smarter ways to consolidate debt, and why future earnings potential always matters.
When Referrals Aren’t Enough: A Study in Taking Back Control of Patient Flow
The referral network giveth, and the referral network taketh away! In this episode, you’ll learn how practices can responsibly manage staff as they scale, what it takes to reach a patient population that isn’t already self-selected, and why “brand” should take a backseat in their growth-driven strategy.
The Giant Facility Fostering ‘Top Gun’ Surgeons and Smarter MedTech Development
What happens when the voice of the customer falls on deaf ears? Patient care takes a hit—and F bombs echo throughout the OR. Dr. Aaron Ali, anesthesiologist and CEO of MedtoMarket, knows this pain all too well. He joined us to explain how his company assembles top medical talent and promising MedTech ventures together under one roof to improve outcomes. In this interview, Dr. Ali shares how the MedtoMarket MedTech incubator/BioSkills Lab sharpens surgeons and reps alike with advanced resources.
Turning Grit into Gold: A Recruiter’s Analysis of the MedTech Job Market
How can you position yourself as someone who reduces risk for their potential employer? Jordan Chase of Chase MedSearch says that’s the question you need to be asking in today’s cautiously optimistic MedTech jobs market. We sat down with him to discuss practical ways you can differentiate yourself with tech-savvy, C-suite selling, and good old-fashioned hustle.
Inside the Physician’s Mind: Dr. Vinod Dasa Shares Advice Every MedTech Rep Needs to Hear
Do you know how physicians are incentivized today? Or how many healthcare stakeholders are involved in MedTech decisions? A lot has changed in recent years, and if you really want to move the needle for your customers, you don’t want to miss this episode. Listen for a deep insider perspective from Dr. Vino Dasa, orthopedic surgeon and co-founder of Doc.Social, on how to really connect with physicians.
Use Your Words: The Neuroscience Behind an Effective Patient Marketing Message
Can you attract more patients by using the right words? YES. Look at most medical marketing and you’ll see a lot of “we’ve been in business since 1997…” “Check out our latest surgical device…” and “Our new procedure is revolutionary.” This fails because it doesn’t connect with what really matters: The patient’s pain. In this episode, we dive into the neuroscience behind effective physician to patient messaging and provide tips you can share with your customers.
Attracting Patients 101: Marketing Tips to Share with Your Physician Network
In this special episode, Zed and Clark tap into their years of experience to share 3 marketing essentials every medical practice should consider. Listen, then feel free to share the tangible content takeaways (referenced in the episode) with your network.
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